Monday, October 24, 2011

Figaro Takes the Filipino Brand Name Overseas


ONE more Filipino company, this time in the coffee shop business, is planning to invade rich markets abroad.
Figaro Coffee Co. is set to open stores in Singapore, Saudi Arabia, and Papua New as it continues to seek the best locations abroad.

Crismel Verano, Figaro CEO, said the company is ready to ship Philippine-grown beans to Papua New Guinea after signing the franchise agreement.

Strangely, coffee processors in the Philippines are importing beans mostly from Vietnam.

Coffee bean production is estimated to be just about half of total demand.

However, a private group is reviving the old glory of the Philippines as a competitor of Brazil in the 18th century.

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